Conversations are the next interaction layer between brands and consumers. According to Forrester’s H2 2016 Global Mobile Executive Online Survey, 49% of marketers and digital business executives surveyed said they are currently using, testing or planning to use bots. When Business Insider asked companies which emerging technologies they are already using and which they intended to implement, 80% of respondents said they already used or planned to use chatbots by 2020.
A brand that makes a truly great chatbot will leapfrog competitors and pave the way for the future of more efficient brand communication. A new marketing channel is an exciting opportunity to experiment with fresh ad formats and connect with consumers in novel ways. On messaging businesses will enjoy less competition, less ad fatigue, and potentially exponential returns on marketing investment dollars (ROI). Check out some of the Best of Brand Bots.
Chatbots are the next evolution of marketing automation on platforms that have amassed large audiences. It allows brands and marketers to create personalized communications at scale like never before. Consumers lead the experience and, therefore, are much more vested.
Check out why chatbots are the new Technology Tornado here.
What we have done until now?
Connecto.ai is a Development Partner of Viber, the dominant messaging platform for CEE. Following the Rakuten acquisition, Viber has gained significant momentum, especially by Rakuten’s deals with FC Barcelona and the NBA. Rakuten aims for Viber to reach 2 Billion subscribers by 2020.
Viber’s St. Valentine’s campaign was in the form of a quiz, asking a series of questions about the user, and giving him/her a character type based on the responses given. The bot was implemented in Bulgarian (BG), Greek (GR), Croatian (CR), Hungarian (HU) and Serbian (SR) and had 1.44 Million unique users. The bot had a fun element of AI for answers using witty lines. You can check out the English version of the bot here: viber://pa?chatURI=lovebot-en. You can watch the movie of the bot in action here -.
Viber’s Easter engagement campaign made users color and decorate their virtual holiday eggs and invite friends for an egg fight. The bot was highly viral and was launched and localized in 5 CEE markets (BG, GR, CR, SR, HU) and Russia (RU). The total number of unique users reached exceeded 2.4 Million. The Connecto team managed to foresee the load of the bots and create a scalable solution, delivering great user experience for Viber’s users within tight deadlines. You can check out the English version of the bot here: viber://pa?chatURI=easterbot-en. You can watch the movie of the bot in action here –https://youtu.be/cqzgXCx1zWY
Vibers Summer Holiday Bot gave users suggestions for festivals based on their country preference. It was highly viral with users being able to share it with three friends. A special flow was made for Hungary, allowing users to send photos and play for festival tickets. A web interface was designed for review of submissions and drawing of the winners. You can check out the English version of the bot here: viber://pa?chatURI=summerboten You can watch the movie of the bot in action here – https://youtu.be/lsyLp-evFtM
Connecto developed a chatbot for the Bulgarian Rapper 100KG for his Viber public channel with very powerful NLU capabilities. It is able to greet and profile users, checking that they are above 18 years old. The bot displays Rhyme of the day and evaluates Rhymes. It gives information for events and tickets & provides push notifications of such. You can check out the Bulgarian version of the bot here: https://viber.com/100kila.cash
An engagement chatbot was also created for EXIT Fest. whose public Channel is with over 1.35 million followers. The solution is in English and Serbian and includes an info section about the festival, links to the Exit Fest website for news, gallery and videos. With the bot, festival goers can share their favorite stories about the festival and Exit Fest administration can download all the shared stories in CSV and TXT format. You can check out the ExitFest chatbot at: https://chats.viber.com/exit
Connecto.ai is developing a product that will enable businesses to easily create basic bots. Stay tuned for more.